TAPTAP is an electronic application where users can participate in the "City of Happiness" to accumulate points and hunt for discount deals. Zinc was approached to develop a suite of attractive gifts for customers in their events, redemption programs, and online games.
City of Happiness
Based on insight into TAP TAPs core audience demographics, Zinc created a suite of fun gifts including raincoats, t-shirts, helmets, masks, tote bags, neck pillows and notebooks that would get people hunting for more points.
people joined, played and interacted
items and gifts were given away
followers on the social networking channel