TAPTAP Merch | PM - Zinc Website

Situation:

TAPTAP is an electronic application where users can participate in the "City of Happiness" to accumulate points and hunt for discount deals. Zinc was approached to develop a suite of attractive gifts for customers in their events, redemption programs, and online games.

If you want more information about case studies like this and how we can work together, we’d love to hear from you!

Let's Connect

Vietnam

City of Happiness

TAPTAP

Idea:

Based on insight into TAP TAPs core audience demographics, Zinc created a suite of fun gifts including raincoats, t-shirts, helmets, masks, tote bags, neck pillows and notebooks that would get people hunting for more points.

Results:

90,000+

people joined, played and interacted

48,000+

items and gifts were given away

56,000+

followers on the social networking channel