Mondelez Minion Oreo Jar | PM

Situation:

Since the release of Despicable Me in 2010 when Minions were first introduced, they have become a global hit amongst fans and developed a cult following of their own. Mondelez wanted an innovative on-pack promotion tied to the release of the latest movie in the franchise ‘Minions: The Rise of Gru’ in 2022.

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Indonesia

Stocking Your Oreos

Mondelez

Idea:

Zinc developed a stackable Minion shaped jar that can fit 4 delicious Oreo packs inside. The jar can continue to be used to stock up on Oreos or repurposed as a container for toys. Taking this a step further, the Minions jar has their signature goggles surrounding the outside which can then be detached and used as a brilliant toy for children.

Results:

Sold out

in the first few weeks of launching