Samsung wanted an incentive for staff in retail stores to sell the new release Galaxy Fold 3 phones. The goal was to sell X amount of phones, and go in the draw to win a high ticket item.
Unfold Your World
Zinc came up with the idea of a foldable bike, to keep in theme with the foldable phone. Staff were also given Samsung Expert button bagdes to wear so consumers had confidence in the advice they were getting.
in sales volume during month of campaign