Idea:

By conducting a deep dive into Bank of China’s target audience’s preferences and combining the demand of client and IP positioning, Zinc designed a more affectionate and cute laughing otter image for Bobo and extended this into creating a suite of visual assets of Bobo in different scenarios. Based on the new look, Zinc developed a series of stationary items for their target market of student groups and developed 3D versions of Bobo exploring diverse and new visual styles. We then created 6 new blind box figures with Bobo in a range of outfits which were inspired by the look and story of Chinese ancient mythical creatures with imagery that passed on best wishes to customers.