Dairy Queen engaged Zinc to help drive and maximise sales during summer by bringing something new to attract and engage younger female customers.
Zinc proposed an IP collaboration for an in-store promotional campaign and collaborated with Lulu Pig (a popular local IP) to create a unique gift box. Using the classic Dairy Queen store front combined with a fun game incorporated into the box design, consumers found hidden products. An eye patch, make-up mirror,
ice-cream scoop, fridge magnet and coupons were included in the product suite.
stores sold Lulu Pig nationwide
through POS and online social media